Why NGOs Need A Digital Presence?

Most of the successful and accomplished organizations have a strong online and digital presence. A digital presence for your non-profit organization is created by building up a website that includes your NGO’s details, name of your organizations, contact details & your gallery. It involves creating a robust virtual point of the organization where people can find useful information and interact with you through social media networks.

Small NGOs are often built or broken by reputation. While larger organizations may be able to salvage their funding by right digital presence, or we can say a small organization may not be so lucky.

If you don't have a digital presence today, you don't exist.

You aim to build a solid foundation. Hence it would help if you had a substantial digital presence on the top of which you make what amounts to your front door to the world.


To build a stable organization, you need to concentrate on the Donation Page, Social Media and Financial Transparency. Your focus on each of these must be in equal and measured parts, ensuring a balanced approach to your digital presence.


You need a digital presence for many reasons. There is still a minimal number of people who would instead donate in person, but online transactions are making it easier for people to donate in NGOs.


They visit a website to learn about NGOs, location and hours of working. And by the number of times a person contacts you, it can be analyzed if they have already decided to donate in your organization or not. This is a result of smart technology, making it easier for people to research your organization.


As you can see, having a digital presence is more than just word of mouth. It is about growing your NGOs and engaging a much larger audience.

Why is a digital presence so crucial for your business?


Your small organization can’t be everywhere, all the time, can it be? With a digital presence, it can. Thousands can now see your NGO of people in the search engines like Google, Yahoo & Bing. Social media is the place where people can learn what your business is.



Having a digital presence and using it effectively can make you an authority in your industry. From publishing informative content to posting demonstration videos, your digital presence can be shown to people.


Brand Building

A strong online presence allows you to build your brand and gain the credibility that you need to attract more customers. Along with making your business readily accessible, online presence also gives people an easy way to find out more about what you have to offer.


First Impression

The first impression that the customer gets from you and your business is always significant. In the real world, we can’t forever control the effect we leave over the audience as there are so many variables. You can control the online image and impressions a user holds with your digital image. A premium digital profile and attractive website will help you identify your business and make a good impression on people.


24 Hour Online

A digital presence means that they see your business and your products 24 hours a day, 7 days a week, 365 days per year. This can help you grow your organization even while you are sleeping.



More and more networking has moved into the online world. Your social media presence, in particular, should be as professional as possible. Now I’m not saying that you can’t do anything exciting or personal on your Facebook or Twitter pages, but it is better to keep it relative. If you are not ready to do so, make sure your pages are locked, which means that it becomes difficult for people to find you through the search function.


Business Success

As an employee, you want your business to be successful so you can continue to be employed, right? Then keeping your online presence professional is key. You certainly don’t want your employers to find you in a compromising situation online (which believe me, is not hard to get yourself into!). Presenting an engaging, informative, and professional online persona will help your business’ customers to see the business in a professional light. The more customers your business has, the more likely the company is to succeed.


Positive Image

Communicating with your customers, getting feedback from them through online reviews and updating your online posts regularly can create a right image for your business. This type of image increases the chance of prospective customers doing business with you and increasing your sales.


Larger Audience

Web gives you access to a huge audience which includes people in your area and beyond. This provides your online business more opportunities and allows you to work internationally.


Positive Reviews

A trusted business that appreciates customers can look for customer loyalty and positive reviews which leads to a broader customer base. Customers often use surveys to make a purchase decision, and it is important to prioritize quality customer service.

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